You’ve scheduled your blogging day per month and you batch out a few blog entries to edit and upload onto your website in due time. Perhaps you have a VA who helps you with the editing process so that it’s not all on you to create the perfect blog. But still you wonder – are your blogs REALLY connecting with your tribe? Do you feel absolutely CONFIDENT that what was in your head actually translates okay onto “paper”? Does it all make sense or are you somewhat missing the mark with your readers?

Hi, it’s Alicia here, I’ve just got a few tips on writing and editing those blogs that I wanted to share with you today. It’s precisely about writing your blog. So if you blog for your business, and you’re posting up your blogs on your website and sharing with the world, I’m going to give you some tips on the steps to go through when it comes to the editing side of things in order to capture your audience with story.

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The writing process has 3 parts to it:

Part 1: Writing – Don’t let me scare you but did you know that the easiest part of blogging is actually the initial writing part?

(If you often get stuck at the beginning of your blog and you’re not sure what to write about or how to start writing, my big tip is to start with what you would like your reader to feel or to think or to take away after they’ve finished reading that blog. So start with that – what is it that you’d like them to, to really get from the blog piece that you were about to write, and then give yourself permission, allow yourself with gorgeous cup of tea and whatever you need to get into the mood for writing and just write away to your heart’s content!)

Part 2: Basic Editing – After the initial writing part, you’ve got the editing process – this can be a little bit tricky. A lot of people think it is just about grammar – the capital letters and the full stops and all of that. But there is a little bit more to editing the capitals and full stops (which is called basic editing).

Part 3: Comprehensive Editing – After we’ve carried out our basic editing, we get into editing of the actual story and how it reads overall and whether it makes sense to the reader. Because it all comes down to your reader. It’s the experience that your reader is going to have. And if your blog piece isn’t easy to read or there are questions unanswered throughout the piece, people just won’t connect as well to you or to what you’re trying to say. So the more advanced editing is a little bit important. And that’s what I wanted to share with you today. You don’t have to pay big bucks for someone to do it, you can just do it yourself.

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So here goes – the 3 tricks to ensuring that you are actually ‘telling the story’:

Trick #1: After you have ensured that you’ve got the capital letters and the full stops, enjoy and have a read. What you want to have a look at is, first of all, whether your blog overall has a beginning and an end. That is your introduction and your conclusion – you want to have a read of the first paragraph and the last paragraph that you’ve read. If these two can be read together, and it sounds like a mini story in itself, then you’re on the right track. However, if you read it and suddenly go, ‘Well, hang on, where did this point come from in the second paragraph?’, then you know that you’ve veered off track at some point. So your introduction, and your conclusion of your entire blog entry should be fairly the same or at least tell a story in and of itself. So that’s trick number one.

Trick #2, is to go through every single paragraph that you’ve written. And I want you to read out loud to yourself the first sentence of every paragraph. These should also read as a story in and of itself. Okay, so every first sentence of every paragraph, put together should be its own story.

If there’s something missing along the line, then you’ve probably put that bit of information that’s missing in the wrong paragraph. Have a think about the information that’s missing and then pull it out because it needs to be the first sentence in a new paragraph. Okay, so that’s trick number two.

Trick #3 is to go through each paragraph. And actually make sure that the paragraph in and of itself can be read in and of itself. Every paragraph is a paragraph because it tells a story on its own. Okay, so if the paragraph’s story is not finished within each paragraph, you haven’t quite written a full paragraph.

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So these are three main tricks that go beyond basic editing that you can have a look at after you’ve written the blog, and make sure that your piece is going to be really easy to read for your reader.

This is how I work out whether a full story has been told, overall. So when you get used to that, you’ll start doing that more and more. You start learning when something you’ve written has actually gone off of the main topic. You start to notice it yourself, even throughout the initial writing, ‘Oh, that doesn’t belong there’. And then you might think, ‘Well, where does it belong?’ It could either be part of a different paragraph in the same piece, or it could be the beginning of a whole new piece – a whole new blog entry!

So next time you sit at your computer with all your creative juices flowing and you’re ready to pound out some blogs for the day, have this very blog ready as a guide for you to go through at the end – to ensure that the story in each blog is actually being told. Ensure that your tribe is excited to share that cuppa with you (when they’re reading on the other end of it), that they fully understand what was bubbling in your mind and that they CONNECT to you and your beautiful service.

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